Our student advisory service and professors will be happy to advise you personally and answer any questions you may have about the course content. You can get a brief insight into the course in the following interview with Prof. Dr. Marco Richter.
Early Bird Rabatt: Spare 400 € bei deiner Bewerbung bis zum 31.05.2026
TOURISM & EVENT MANAGEMENT (B.A.)
▶ Including a semester abroad at one of our partner universities worldwide
▶ Start your international career
▶ without NC
Tourism & Event Management (B.A.)
Select your study format:
- Start of programme: Winter semester
- Duration of study: 6 semesters
- Degree: Bachelor of Arts (B.A.)
- Courses: usually 4 days per week
- Language of instruction: German
- Tuition fees: Information can be found in the information material
The tourism and event industry needs future shapers like you!
Tourism and event markets are dynamic, complex systems that are constantly producing new developments and trends. The present time represents a phase of transformation that is particularly characterised by a central area of tension:
On the one hand, there is a great desire to travel, with increasing market growth and new topics such as sustainability, digitalisation, resilience and high customer expectations. On the other hand, there is a shortage of skilled workers and young talent with the right skills to meet the needs of the markets and target groups.
This is where your studies at the FHD begin: immerse yourself in the exciting world of tourism and event management and shape the future of the industry.
Request information material here
Exciting course content: Discover your study schedule
The most important facts at a glance
Who will accompany you: Interview with the programme director, Prof. Dr. Richter
What opportunities await you: Career prospects
With your Bachelor of Arts Tourism & Event Management (B.A.) you are excellently qualified for middle management and leadership positions in the tourism and event industry on a national and international level. A further master's degree is also possible.
The diverse professional fields and areas of work include:
- Event agencies and institutes
- Event management in marketing
- Culture and concert organizers
- Trade fair and congress organizers
- Major international event organizers
- Organizers of sports events
- Tourism organizations, destinations
- Tour operators, Internet travel agencies
- Business travel departments of large corporations
- Airlines & airports
- Hotel companies
- Leisure facilities
- Wellness industry
and many more.
Why you should invest in education: fees and financing
As a private university, we offer you many advantages and services from the moment you first express interest in a place at our university until you graduate – and beyond. With us, you are not just an anonymous student number; we provide you with individual, targeted and supportive guidance throughout your studies. In order to offer you this high-quality education, we have to charge tuition fees.
The specific fees vary depending on the type of study programme, payment method and credit options. You can find the exact conditions for tuition fees in the information material for the respective study programme.
Of course, there are many different ways to finance your studies. You can find an initial overview of financing options here. We would be happy to look at your individual situation with you and work together to find solutions for financing your dream degree programme!
Arrange a consultation appointment now
What you need to bring with you: Entry requirements and application
Want to get started right away? You can apply here at any time.
To be admitted to the NC-free Bachelor of Arts (B.A.) programme in Tourism & Event Management, you need either
- a general university entrance qualification or
- a technical college entrance qualification (note regional restrictions) or
- a subject-specific university entrance qualification (in the field of economics or similar).
Alternatively, there are other ways to gain admission to university, which are summarised here:
Studying without a school leaving certificate
German language skills at level B2 and English language skills at level B1 are also required.
You can find everything else you need to know about the application process here.
Impressions from everyday student life
What our partners say about our students
Oxana Okunew | Education and Outreach | Technical Collections Dresden
"As part of a practical project with Dresden University of Applied Sciences, students developed a structured visitor survey for our museum under the expert guidance of Prof. Dr. Marco Richter. The aim was to gain reliable insights into our visitor structure as well as their needs and expectations. The results of the survey provide us with a sound basis for the strategic development of our museum and give valuable impetus for future measures. Particularly noteworthy are the methodologically careful design, the scientifically sound evaluation and the high degree of professionalism, commitment and creativity on the part of the supervising department. The collaboration has impressively demonstrated the added value that close cooperation between practice-oriented university teaching and local actors can create."
Luisa Bauer | Team Leader Content Marketing & App Manager Schlösserland Sachsen
"As part of a practical project with Dresden University of Applied Sciences, students put our "Schlösserland erleben" app through its paces – with a structured study, user surveys and their own tests. The findings provided valuable insights for the further development of the app. We particularly appreciate the methodical approach and fresh perspectives of the students – as a demanding target group in the digital space. The collaboration was inspiring and showed how practical university partnerships can create real added value."
Friederike Kranz I Managing Director, City Management Dresden e.V.
"The collaboration with the students of the Tourism & Event Management programme under the direction of Prof. Dr. Marco Richter was extremely enriching for us. The results clearly show that sound scientific knowledge, coupled with practical relevance, is a top priority at Dresden University of Applied Sciences. Not only City Management Dresden e. V., but also the inner-city businesses have benefited from the results."
Gisela Förster I City Centre Management Neustadt in Saxony
"The innovative concepts developed by students of the Tourism and Event Management programme in the Tourism practical project have laid the foundation for how vacant retail space in our small town can be utilised in the future. The visions of the younger generation are extremely important as a basis for a vibrant town centre of the future. The fresh ideas and systematic marketing solutions encourage potential entrepreneurs to open a business in the town. This creates opportunities for a small town to make itself more interesting and the region as a whole more attractive to tourists."
These companions will help you move forward
Studying is a great adventure in which you are not on your own. Here you will find key institutions and people who will accompany you on your journey through your studies, from your first contact to everyday life as a student right through to graduation.
Always approachable and competent: our professors and lecturers
Always at the cutting edge: our project and internship partners
The Tourism & Event Management program has an extensive cooperation network with partners from business, culture and research. We teach and research in a practice-oriented, interdisciplinary manner and incorporate the experience of our project partners into our teaching. In this way, we guarantee our students the current practical relevance of the teaching as well as a high scientific standard.
Always open to new ideas: Our International Office & university network
The FHD has a constantly growing international network of university partnerships. This means you can spend your semester abroad at one of our partner universities of your choice. Our International Office will guide you through the entire application process and advise you on accommodation, funding and any other questions you may have.
Paola Yaconis
Kontakt
Campus Straßburger Platz | Raum 120
Tel +49 351 44 45-417
p.yaconis@fh-dresden.eu
Always there for you: our student advisory service
Do you have questions and would like to find out more about studying at the FHD? We will be happy to advise you!
Lina Kröber & Jasmin Kellermann
Kontakt
Campus Straßburger Platz | Raum 108
+49 351 44 45-444
studium@fh-dresden.eu