Business Administration (B. A.)

Against the backdrop of the digital transformation, established companies must continue to develop at an ever faster pace in order to secure their competitiveness. Young companies are entering the markets with new business models. Entire industries are in upheaval. In a digitalised economy, leaders are therefore needed who grasp complex interrelationships and develop cross-disciplinary, disruptive and sustainable solutions. In the Bachelor of Arts (B. A.) Business Administration, the state-recognised, private University of Applied Sciences Dresden (FHD) trains students with excellent, business management skills and thus offers opportunities to develop into proactive decision-makers with an entrepreneurial spirit.

Students on the Business Administration degree programme begin by acquiring basic business knowledge, which is taught in an application-oriented manner with close practical relevance. Building on this, the basic know-how is expanded to include functional aspects of business administration - from supply chain management to marketing - and sub-areas of the value circulation sphere - such as investment, financing and controlling. The core competences learnt are linked to current trends and are consolidated by methods and tools from science and practice. Guest lectures and excursions serve to reflect on the knowledge and help establish contacts with the business world. Only professors and lecturers with relevant practical experience teach at Dresden University of Applied Sciences. Individual support is strengthened through small study groups and the exchange with the lecturers at eye level.

In addition, students acquire key qualifications, e.g. in Business English, as well as modern methods of analysis and social skills. Interdisciplinary projects and modules incorporate content from other disciplines such as computer science and design. The degree programme is completed by compulsory electives for individual profile formation.

The standard period of study is 3 years (6 semesters) and is completed with a Bachelor of Arts (B. A.). If professional qualifications are taken into account, the duration of study can be reduced to up to 2 years (4 semesters).

The Bachelor's programme has a modular structure (with 180 credit points according to the European Credit Transfer System - ECTS). Courses in small groups and the implementation of practice-oriented case studies, in conjunction with intensive individual supervision by the university lecturers, are essential features of this degree programme.

The linking of theory and practice is an elementary component of the study concept. The Business Administration (B. A.) programme includes a 12-week internship, which is completed between the 4th and 5th semester.

Students acquire competencies in the following areas:

• General business & economics
• Business Mathematics & Accounting
• Financing & Investment
• Digital Marketing
• HR Management & Leadership
• Business Intelligence & Analytics
• Logistics 4.0 & Supply Chain Management
• Controlling & Risk Management
• Taxes & Business Law
• Business Model Development & Foundation
• Innovation & Digital Business Transformation
• International Business
• Business English

In teaching, modern approaches and methods from practice are used and directly trained:

• Design Thinking
• Business Model Generation
• Rapid Prototyping
• Data Driven Marketing
• SEO & SEA
• Social Media Marketing & Influencer Marketing
• Lead Management & Customer Journey
• Persona
• Stakeholder Mapping
• Bootstrapping & Lean Startup
• Crowdsourcing & Crowdfunding
• Agile Management, Holocracy & Scrum
• Big Data, Internet of Things & Artificial Intelligence
• AR, VR, Wearables & Mobile Applications
• u. v. m.

Upon successful completion of the programme, you will acquire the internationally recognised Bachelor of Arts Business Administration (B. A.). With this degree, you are excellently qualified for middle management and leadership positions in business.

With the Bachelor of Arts (B. A.) in Business Administration degree, students are ideally trained for the future challenges in management positions and are able to pro-actively develop companies strategically at an international level. They work as business administration all-rounders with individual core expertise and the ability to link different disciplines with a view to corporate goals. In this way, they increase economic success in the long term.

Our graduates take on functions such as:

Marketing manager
Controller
Business Analyst
Business Developer
Innovation Manager
Logistics Manager
Human Resources Manager
Project Manager
Financial Planner
Management consultant
Company founder
and many more.
The high level of qualification with a focus on digital business & entrepreneurship as well as the practice-oriented profile of the Bachelor of Arts (B.A.) in Business Administration opens up the opportunity for you to immediately join companies as a management trainee and specialist expert, to set up your own business or to start further Master's programmes.

The Bachelor of Arts (B. A.) Business Administration program is aimed at prospective students who want to take on specialist and management tasks in the field of medium-sized business with an internationally recognized university degree.

Dresden University of Applied Sciences is a state-recognized, private university of applied sciences. Students must therefore meet at least the same formal admission requirements that would be necessary for taking up a comparable course of study at a public university.

General university entrance qualification, university of applied sciences entrance qualification or a qualification recognized as equivalent.
Without a high school diploma, studying is possible according to § 17 SächsHSFG through the subject-related study authorization.

You would like to apply for the degree programme Business Administration (B. A.)?

Then please send us the completed enrolment application form and all the relevant documents:

Letter of motivation
Curriculum vitae
Photo 
Certificates
You can send us your application by post, by e-mail to bewerbung@fh-dresden.eu or directly online using our application form. You will receive a confirmation of receipt as soon as possible.

After reviewing your documents, you will receive an invitation to an interview.

If you have any questions, please do not hesitate to contact our colleagues in the Student Advisory Service.

Studying at the private, state-recognised university is subject to fees. Full-time studies in Business Administration are possible from €532 per month*.

You can obtain comprehensive and individual information about available funding opportunities during a personal counselling interview.

Your advantages:

Due to the tuition fees, you will study in small groups, closely supervised by our professors, so that you can keep to the standard period of study. This makes it possible to plan your studies and you can gain a foothold in practice more quickly.

*with a one-off payment, duration of study 36 months