Creative Direction (M.A.)

In the Creative Direction degree programme, design is viewed as a process that places people and their needs at the centre. The degree programme links design with current developments in research, business and society, so that you develop not only subject-specific but also broadly diversified competences.

The degree programme normally lasts 3 or 4 semesters (depending on the extent of the Bachelor's degree completed beforehand). You acquire the state and internationally recognised Master of Arts (M.A.). The degree enables you to develop and implement innovative design approaches based on current research. You will also be able to lead teams, make personnel decisions and administer the realisation of complex projects.

 

The consecutive Master's degree course "Creative Direction (M.A.)" focuses on three areas of study in which in-depth skills for professional design are taught: visual communication, personnel and project management as well as applied research.
In principle, the course focuses on design training with an emphasis on communication design. We impart in-depth knowledge in the following areas

• Visual communication
• Human Centered Design
• design thinking
• Methods of functional and aesthetic analysis

On this basis, graduates are able to develop and implement innovative design approaches. As part of the degree program, students also acquire skills in the areas of applied design research, marketing and management. Graduates have advanced knowledge in the management-related specialist areas of human resources and leadership & strategy in the agency context. On this basis, they are able to lead teams and projects and make personnel decisions.

The programme is completed in 3 or 4 semesters of standard study time*. The programme can be started in either the summer or winter semester. Throughout the programme you will earn 90 credit points (or 120 credit points), whereby one credit point corresponds to a workload of 30 hours. The programme consists of various modules, which are made up of attending lectures (including preparation and follow-up), self-study and taking exams.

*Note: Graduates of the FHD Bachelor's degree programme Graphic Design Screen and Print Media / Media Informatics & Media Design as well as graduates of other universities with a Bachelor's degree of 210 credit points can complete the Master's degree programme in 3 semesters. Applicants who have a Bachelor's degree with only 180 credit points must complete an additional semester.

The close integration of technical and methodological skills and their application in real work situations is a fundamental part of the program. You can apply your theoretical knowledge practically in your own projects. For this purpose, students have access to the very well-equipped studios, laboratories and workshops of the FHD. You will also benefit from the numerous cooperations of the FHD. Within the framework of these cooperations, the FHD can draw on the latest technological developments and thus open up a broad and high-caliber network for its students through corresponding events, guest lectures and internships.

Upon successful completion of the consecutive Master's degree program "Creative Direction (M.A.)", graduates are awarded the academic Master's degree with the title Master of Arts (M.A.).

The successfully completed degree programme forms the basis for professional activity in leading positions in the creative industries or for the continuation of an academic career within the framework of a PhD programme.

Graduates of the Creative Direction degree programme work in the entire range of requirements of graphic design and creative production in positions of management, project and process management and in mediation and consulting. You will work in management positions in nationally or internationally operating companies, offices or agencies. Furthermore, graduates are prepared for the step of entrepreneurial self-employment. The Master's programme at the FHD enables you to promote, found and manage your own projects and ideas.
 

As a private university, we offer you many advantages and services from the first interest in a place at our university to your graduation - and beyond. With us, you are not just an anonymous matriculation number, but we accompany you individually, purposefully, supportively and challengingly on YOUR way through your studies. 

In order to be able to offer you this high quality of study, we have to charge tuition fees. As a private university, the FHD is not supported by public funds, but has to finance itself completely.

Of course, there are various ways in which you can finance your studies. We will be happy to look at your individual situation and find solutions together.

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For admission to the Master's programme, you need a first university degree with professional qualification or a degree from a state or state-recognised university of cooperative education. Bachelor's or diploma degrees in design programmes such as graphic, communication, industrial, spatial, interface, UX and screen design or related programmes are considered relevant for the Master's programme in Creative Direction (M.A.). Admission to the degree programme also requires passing an aptitude test.

If you would like to apply for this study program, please send us the completed enrolment application with the corresponding documents by e-mail to bewerbung@fh-dresden.eu or online via our application form. Everything else about the application process can be found here.