Creative Direction (M.A.)

In the Creative Direction programme, design is viewed as a process that focuses on people and their needs. The programme links design with current developments in research, business and society, enabling you to develop not only subject-specific skills but also a broad range of competencies.

Duration

The programme normally lasts 3 or 4 semesters (depending on the scope of the previously completed Bachelor's programme). You will earn a Master of Arts (M.A.) degree that is recognised nationally and internationally. The degree qualifies you to develop and implement innovative design approaches based on the latest research. You will also be able to lead teams, make personnel decisions and manage the implementation of complex projects.

Study focus

The consecutive Master's programme in Creative Direction (M.A.) has three main areas of study in which in-depth skills for professional design work are taught: visual communication, personnel and project management, and applied research. The programme
focuses on design education with an emphasis on communication design. We impart in-depth knowledge in the following areas

• Visual communication
• Human-centred design
• Design thinking
• Methods of functional and aesthetic analysis

On this basis, graduates are able to develop and implement innovative design approaches. During their studies, students also acquire skills in the areas of applied design research, marketing and management. Graduates have advanced knowledge in the management-related fields of human resources and leadership & strategy in an agency context. On this basis, they are able to lead teams and projects and make personnel decisions.

The close integration of technical and methodological skills and their application in real-life work situations is a fundamental part of the programme. You can apply your theoretical knowledge in practice in your own projects. Students have access to the FHD's well-equipped studios, laboratories and workshops for this purpose. You will also benefit from the FHD's numerous partnerships. These partnerships give the FHD access to the latest technological developments and enable it to offer its students a broad and high-calibre network through relevant events, guest lectures and internships.

Upon successful completion of the consecutive Master's programme in Creative Direction (M.A.), graduates are awarded an academic Master's degree with the title Master of Arts (M.A.).

Successful completion of the Creative Director programme forms the basis for professional activities in management positions in the creative industries or for continuing an academic career within the framework of a PhD programme. Graduates of the Creative Direction programme work in management, project

and process management, mediation and consulting positions across the entire spectrum of graphic design and creative production. You will work in management positions in national or international companies, offices or agencies. In addition, graduates are prepared for the step into entrepreneurial self-employment. The Master's programme at the FHD will enable you to promote, establish and manage your own projects and ideas.

As a private university, we offer you many advantages and services from the moment you first express interest in a place at our university until you graduate – and beyond. With us, you are not just an anonymous student number; we provide you with individual, targeted and supportive guidance throughout your Creative Director studies. In order to offer you this high-quality education, we have to charge tuition fees.
The specific fees vary depending on the type of study programme, payment method and credit options. You can find the exact conditions for tuition fees in the information material for the respective study programme.

Of course, there are many different ways to finance your studies. You can find an initial overview of financing options here. We would be happy to look at your individual situation with you and work together to find solutions for financing your dream studies!

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To be admitted to the Master's programme in Creative Direction, you need a first professionally qualifying university degree or a degree from a state or state-recognised vocational academy. Bachelor's or diploma degrees in design programmes such as graphic, communication, industrial, spatial, interface, UX and screen design or related programmes are considered relevant for the Master's programme in Creative Direction (M.A.). Admission to the programme also requires passing an aptitude assessment procedure, consisting of a meaningful portfolio, a letter of motivation, and a motivational interview.

Want to get started right away? You can apply here at any time.