LEADERSHIP: Modern strategic leadership concepts and New Work are rapidly gaining in importance and have recently become essential skills for taking on senior management roles. In your Master's degree program, you will learn how to develop mission statements, structures and strategies for companies and how to implement them correctly. With a focus on people, you will find, develop and retain suitable personnel for implementation. You lead employees through both long-term change and agile projects. Your roles are decision-maker and role model as well as coach and mentor. You are committed to sustainability and corporate social responsibility. In this way, you will steer your company to success as an attractive employer despite the war for talent and shortage of skilled workers.
ENTREPRENEURSHIP: Developments such as digital transformation, artificial intelligence and climate change require new business models and are changing entire sectors of the economy and their working environments. The degree program shows you how to understand and assert yourself as an entrepreneur within a company, design and build new business units or, if necessary, set them up yourself. You will learn how to analyze existing business elements and structures as well as their interaction and how to redesign or even create new ones based on new ways of thinking. The development of new strategic and sustainable business areas is your passion. From project financing, controlling, legal and tax to ongoing business development, you manage the processes and teams. Change can come and you proactively shape it.
INNOVATION: Innovation cycles are faster than ever, competition is increasing and companies need professional innovation management and marketing. The Master's program provides in-depth know-how on how to systematically innovate and market products and services as well as processes and procedures, promote innovation structures and cultures and build teams with the right mindset. You will analyze market potential, derive precise and sustainable marketing strategies and take responsibility for the environment and society. You measure success with data-driven and digital marketing tools and expand your knowledge in the field of data science. As a result, your decisions are always goal-oriented and well-founded and success in the market is no coincidence.