Leadership, Entrepreneurship & Innovation (M.A.) part-time

LEADERSHIP: Modern strategic leadership concepts and New Work are rapidly gaining in importance and have recently become essential skills for taking on senior management roles. In your Master's degree program, you will learn how to develop mission statements, structures and strategies for companies and how to implement them correctly. With a focus on people, you will find, develop and retain suitable personnel for implementation. You lead employees through both long-term change and agile projects. Your roles are decision-maker and role model as well as coach and mentor. You are committed to sustainability and corporate social responsibility. In this way, you will steer your company to success as an attractive employer despite the war for talent and shortage of skilled workers.

ENTREPRENEURSHIP: Developments such as digital transformation, artificial intelligence and climate change require new business models and are changing entire sectors of the economy and their working environments. The degree program shows you how to understand and assert yourself as an entrepreneur within a company, design and build new business units or, if necessary, set them up yourself. You will learn how to analyze existing business elements and structures as well as their interaction and how to redesign or even create new ones based on new ways of thinking. The development of new strategic and sustainable business areas is your passion. From project financing, controlling, legal and tax to ongoing business development, you manage the processes and teams. Change can come and you proactively shape it.

INNOVATION: Innovation cycles are faster than ever, competition is increasing and companies need professional innovation management and marketing. The Master's program provides in-depth know-how on how to systematically innovate and market products and services as well as processes and procedures, promote innovation structures and cultures and build teams with the right mindset. You will analyze market potential, derive precise and sustainable marketing strategies and take responsibility for the environment and society. You measure success with data-driven and digital marketing tools and expand your knowledge in the field of data science. As a result, your decisions are always goal-oriented and well-founded and success in the market is no coincidence.

During your studies, you will deepen your knowledge in the following subject areas:

Leadership:

• Leadership & Strategy
• Agile project management
• Strategic HR Management & New Work
• Responsibility & Sustainability Management

Entrepreneurship:

• Project Funding & Pricing
• Business Creation (Intrapreneurship)
• Business Development
• Law & Taxes
• Strategic Controlling

Innovation:

• Strategic Marketing
• Digital & Data-Driven Marketing
• Advanced Innovation Management
• User Experience & Prototyping
• Data Science

You can set your own individual focus, depending on the area you would like to work in after graduation.

The close combination of technical and methodological skills and their application in real work situations is an elementary component of the course. You can put your theoretical knowledge into practice in your own projects and develop your own product or business model, for example.

Upon successful completion of the program, you will receive the internationally recognized Master of Arts Leadership, Entrepreneurship & Innovation (M.A.). With this degree, you are excellently qualified for management and leadership positions in business. Depending on your personal focus, a variety of career paths will open up for you after graduation:

In the area of leadership, for example:

• Head of HR Management
• Director People & Culture
• Senior Coach / Consultant for executives

In the field of entrepreneurship e.g.:

• Head of Business Development
• Lead Transformation Manager
• Founder

In the area of Innovation e.g.

• Chief Marketing Officer
• Director of Innovation Management
• Senior Technology & Product Manager

As a private university, we offer you many advantages and services from the first interest in a place at our university to your graduation - and beyond. With us, you are not just an anonymous matriculation number, but we accompany you individually, purposefully, supportively and challengingly on YOUR way through your studies. 

In order to be able to offer you this high quality of study, we have to charge tuition fees. As a private university, the FHD is not supported by public funds, but has to finance itself completely.

Of course, there are various ways in which you can finance your studies. We will be happy to look at your individual situation and find solutions together.

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The admission requirement for the degree programme is a university degree recognised in Germany with professional qualifications, namely a relevant Bachelor's degree or a diploma with at least 180 CP.

Relevant degrees are those in the field of economics and in related subjects, such as

• Business administration
• Economics
• Industrial engineering
• Business informatics
• Business mathematics
• Business Education
• Business Psychology
• International Business
• Digital Business Management
• Marketing Management
• Tourism Management
• Event Management,
• Communication Management

as well as courses of study that show relevant business management components of at least 30 CP.

If you would like to apply for this study program, please send us the completed enrolment application with the corresponding documents by e-mail to bewerbung@fh-dresden.eu or online via our application form. Everything else about the application process can be found here.

*If you have a Bachelor's degree with 210 CP, there is the possibility to shorten the Master's program by one semester. We will gladly check this option individually after receiving your application.