In the part-time Creative Direction programme, design is viewed as a process centred on people and their needs. Design is linked to current developments in research, business and society, enabling students to develop a wide range of skills.
Duration & Digital Learning in the Creative Director Master’s Programme
You will typically study for 5 semesters and be awarded the nationally and internationally recognised Master of Arts (M.A.). With this qualification, you will be able to develop and implement innovative design approaches based on the latest research. You will also be able to lead teams, make staffing decisions and take responsibility for the implementation of complex projects.
Alongside traditional teaching methods, you will benefit from the practical use of digital teaching and learning formats, such as virtual classrooms, learning platforms, e-portfolios, peer mentoring and blended learning. These enable you to pursue a flexible and personalised course of study that is therefore perfectly compatible with your working life.
Key areas of study in the part-time Art Director / Creative Direction programme
The consecutive Master’s programme in ‘Creative Direction (M.A.)’ offers three specialisations, through which we impart in-depth skills for professional creative practice: visual communication, personnel and project management, and applied research.
The programme primarily focuses on design training with an emphasis on communication design. You will gain in-depth knowledge in the following areas
- Visual communication
- Human-centred design
- Design Thinking and
- methods of functional and aesthetic analysis.
Building on this foundation, graduates are able to develop and implement innovative design approaches. As part of the programme, you will also acquire skills in the fields of applied design research, marketing and management. Graduates possess practical knowledge in the specialist areas of Human Resources and Leadership & Strategy within an agency context. This enables them to lead teams, make personnel decisions and manage the implementation of complex projects.