berufsbegleitend: Creative Direction (M.A.)

The Creative Direction degree course views design as a process that focuses on people and their needs. Design is linked to current developments in research, business and society so that students develop a wide range of skills.

You will study for 5 semesters and obtain the state and internationally recognized Master of Arts (M.A.). With this degree, you will be able to develop and implement innovative design approaches based on the latest research. You will also be able to lead teams, make personnel decisions and take responsibility for the realization of complex projects.

The consecutive Master's degree course "Creative Direction (M.A.)" focuses on three areas of study in which we teach in-depth skills for professional design: visual communication, personnel and project management and applied research.
Basically, the focus is on design training with an emphasis on communication design. You will gain in-depth knowledge in the following areas

• Visual communication
• Human Centered Design
• design thinking and
• Methods of functional and aesthetic analysis.

On this basis, graduates are able to develop and implement innovative design approaches. As part of the degree program, you will also acquire skills in the areas of applied design research, marketing and management. Graduates have ready-to-use knowledge in the specialist areas of human resources and leadership & strategy in the agency context. This enables them to lead teams, make personnel decisions and manage the implementation of complex projects.

This degree program begins in the summer semester. The standard period of study is 5 semesters.* 90 credit points are earned throughout the course, with one credit point corresponding to 30 hours of work. The course comprises various modules consisting of lectures (including preparation and follow-up work), self-study and examinations.

In addition to traditional forms of teaching, you will benefit from the practical use of digital teaching and learning formats, such as virtual classrooms, learning platforms, e-portfolios, peer mentoring and hybrid teaching. These enable you to study flexibly and individually, which is therefore perfectly compatible with your career.

*Note: The standard period of study of 5 semesters applies to graduates of the FHD Bachelor's degree programs Graphic Design Screen and Print Media / Media Informatics & Media Design as well as to graduates of other universities with a Bachelor's degree of 210 credit points. Applicants who have a Bachelor's degree with only 180 credit points must complete an additional semester in the Creative Direction course and can therefore start in the previous winter semester.

The combination of technical and methodological skills and their application in real work situations is a central component of the course. You can put your theoretical knowledge into practice in your own projects - and use the FHD's well-equipped studios, laboratories and workshops to do so. You will also benefit from the FHD's numerous collaborations, which will open up the latest technological developments and a top-class network through corresponding events, guest lectures and internships.

Upon successful completion of the consecutive Master's degree program "Creative Direction (M.A.)", graduates are awarded the academic Master's degree with the title Master of Arts (M.A.).

The successfully completed degree programme forms the basis for professional activity in leading positions in the creative industries or for the continuation of an academic career within the framework of a PhD programme.

Graduates of the Creative Direction degree programme work in the entire range of requirements of graphic design and creative production in positions of management, project and process management and in mediation and consulting. You will work in management positions in nationally or internationally operating companies, offices or agencies. Furthermore, graduates are prepared for the step of entrepreneurial self-employment. The Master's programme at the FHD enables you to promote, found and manage your own projects and ideas.

As a private university, we offer you many advantages. In order to be able to offer you this high quality of study, we have to charge tuition fees. As a private university, the FHD is not supported by public funds, but has to finance itself completely. As an FHD Bachelor graduate, you will receive a 10% discount on tuition fees.

Tuition fees for the part-time Creative Direction (M.A.) Master's program currently start at 470 euros per month. (depending on the payment method you choose)

Of course, there are various ways in which you can finance your studies. You can find everything you need to know about tuition fees and financing in the study orientation section.

We will be happy to look at your individual situation and find solutions together.

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For admission to the Master's programme, you need a first university degree with professional qualification or a degree from a state or state-recognised university of cooperative education. Bachelor's or diploma degrees in design programmes such as graphic, communication, industrial, spatial, interface, UX and screen design or related programmes are considered relevant for the Master's programme in Creative Direction (M.A.). Admission to the degree programme also requires passing an aptitude test.

If you would like to apply for this study program, please send us the completed enrolment application with the corresponding documents by e-mail to bewerbung@fh-dresden.eu or online via our application form. Everything else about the application process can be found here.