The UKA Group is one of Germany's leading project developers for renewable energies. With 20 locations, including Meissen and Dresden, the company is present in Germany, Europe, North America and South America. The guest lecture at Dresden University of Applied Sciences focused on the topic of sustainability reporting. Students from several degree programmes, including Business Administration, gained practical insight into the EU's Corporate Sustainability Reporting Directive (CSRD). The event made sustainability management comprehensible and applicable in practice.
guest lectures
Guest lecture by UKA – The energy park developer
Guest lecture by Ernst & Young
Ernst & Young is one of the "Big Four" – the four largest auditing firms in the world. In a guest lecture and workshop with our cooperation partner Ernst & Young Dresden, our Business Administration students were able to work on case studies in the field of taxation as part of the Corporate Taxation module. In addition to participating in the workshop, valuable contacts were also made. In this way, we enable our students to establish close ties with the business world and a broad network of renowned companies and potential employers right from the start.
Live prototyping in a workshop with T Systems
If you want to convince people online, you have to get to the point quickly: the average attention span of users is only a few seconds.
How can you still produce successful content under these conditions? Our students from the Faculty of Business Administration learned this in a workshop led by experts from T-Systems MMS using live prototyping. The event was part of Prof. Dr. Peter Schmiedgen's "Innovation & Digital Business" module. It focused on goals and target groups, interdisciplinary UX design, relevant KPIs in content design and performance measurement. At the end, participants received personal content design checklists and a certificate from the Digital Marketing Masterclass. Many thanks to Marie-Anne Keller and Ronald Schulz from the Digital Marketing Business Unit!
Guest lectures on sustainable entrepreneurship
As part of the Blended Intensive Programme on "Market Analysis of Sustainable Business Models", which took place at the FHD from 27 November to 1 December, our students received exciting input from two guest lectures by business practitioners. Toni Kiel from plant value, a consultant at a Dresden-based management consultancy focused on sustainability, reported on his experiences regarding the success factors and difficulties associated with sustainable entrepreneurship. Kay Hedrichs, managing director and founder of matabooks, a Dresden-based company dedicated to the development and production of vegan paper, provided insights into the processes and challenges in his company.
Guest lecture on the FutureSax InnoStartBonus programme
FutureSAX is the central point of contact for founders, companies, investors and transfer agents in Saxony – in other words, for anyone who wants to create something new. Just like our students, who develop innovative product ideas and business models in their study projects. In addition, our students not only learn everything they need to know about starting a business in our courses, but can also receive support and guidance for their own start-up projects from our start-up advisory team. Against this backdrop, Peter Wöckel, Project Manager for Start-ups & InnoStartBonus at futureSAX, visited us and presented the InnoStartBonus programme – an attractive financing option for start-ups offered by the Free State of Saxony.
Guest lecture on “Tax aspects of social media and online commerce”
Nowadays, it is almost impossible to avoid online retail and social media. However, despite all the euphoria, there are often hidden pitfalls. That is why we invited Michael Liedtke, Managing Director of the consulting firm Schneider + Partner GmbH , and his colleague Dr Sybille Wünsche to give a guest lecture as part of the Marketing module.
The specific topic was "Tax aspects of social media and online commerce " – against the backdrop of the success of influencers, YouTubers, e-commerce and the like, this is an often overlooked but highly topical and essential field and therefore fundamental input for our students.
In the digitalised business world, indirect advertising has been increasingly used in recent years to anchor products and brand features in the subconscious. Many companies have therefore adapted their communication policies and established a social media strategy within their marketing mix. This environment has given rise to new professions: bloggers, influencers, YouTubers and the like. They have made social media their stage. The growth rates in this occupational sector are enormous. What were mostly just hobbies a few years ago have now become a lucrative source of income. Due to the high growth rates, the taxation of these new types of activities is also becoming increasingly important. In their presentation, Michael Liedtke and Dr Sybille Wünsche therefore provided an overview of the activities of social media professions and their income tax implications. They also focused on VAT issues, in particular sales taxation in online commerce.
