Project presentations of the interdisciplinary project "Market & Product"

As part of the "Interdisciplinary Project" module, students from the Business Administration, Media Informatics & Media Design and Graphic Design courses have spent the last few months working together to develop their own business ideas and conceptualize their possible implementation on the market.
Last week, the 12 interdisciplinary teams presented their results to a panel of experts in 90-second pitches and then answered their questions. A wide range of innovative and exciting product ideas were presented, reflected on and discussed.

The jury, consisting of Dr. Bernhard Blüthner (Managing Director Accenture and Managing Director SALT Solutions GmbH), Martin Schatz (Managing Director DER IMMO TIP GmbH) and Stefan Urlberger (CEO swp software systems), was impressed by our students' business ideas. In addition to many questions about production, financing, cooperation opportunities, differentiation from the competition, target groups and marketing aspects, the jury members also provided helpful tips and suggestions for the further development of the business models. Dr. Bernhard Blüthner also emphasized the relevance of the project for learning interdisciplinary teamwork with regard to later professional practice: "Through this project, you experience what it is like when different specialist areas with different attitudes suddenly have to work together and work towards a common goal".

The founding project of our alumni Nicos Lentzsch and Natalie Lehnart was also presented at the event: With DreamTime-VR, the two have created a guided meditation application with VR glasses for a break from everyday life. Nicos Lentzsch reported on his own experiences and gave the students valuable tips: "You need feedback from outside to realize that the idea is good and really needed". The Exist start-up grant and the start-up advice provided by the FHD were particularly helpful for Natalie Lehnart and him.

Insights into the business ideas

bello

A special accessory for cyclists who want to stand out from the crowd. The "bello" bicycle bell offers customizable sounds and a special sound experience. You can customize the sound via an app (e.g. record it yourself, birdsong, favourite song, etc.). The bell is produced sustainably and impresses with its individuality and innovation.

vibe Guide

vibe Guide - Digital checkroom token and safety button for the party night! This product idea is aimed at club owners who would like to make the vibe Guide available to their guests. The vibe Guide can be used to record customer data, e.g. to track when the club visitor entered and left the club - for a greater sense of security in the club.

Be mind

"Be mind" offers support, guidance, planning and tips to people with mental stress, but also to anyone in general who wants to be more mindful. The app, supplemented by a smartwatch, recognizes stress situations by measuring the pulse, reacts and sends a reminder with helpful tips for relaxation. "Be mind" can not only be helpful in acute situations, but can also break up everyday life by reminding you to take regular breaks, drink water and take short exercise breaks. Cooperation with health insurance companies would be conceivable during the market launch.

GAMA

"GAMA" is an online platform on Discord where you can network with same-language mentors for online games. The players, who are already at a higher level, are supposed to act as coaches, give others tips and offer them support. This concept is already well-known and widespread in Asia. With "GAMA", it is now to be established in Germany as well.

LifeSkills

"LifeSkills" is an all-in-one app for all the important topics of adult life. It offers support and encouraging solutions for navigating the path to adulthood. It covers topics such as insurance, moving lists and important documents. The app works according to the "Learn - Do - Get" principle:

Learn = general information, interesting input

Do = helpful checklists

Get = further links to sources, partner apps etc., products, books, recommendations

Dreamfighter

"Dreamfighter" sind eine neue Form von Anime-Actionfiguren mit eigener Geschichte. Einzelne Elemente der Figuren (z.B. Arme / Beine) sind austauschbar, sodass immer neue Figuren entstehen können. Angedacht ist auch eine 3D-Animation der Figuren, ebenso wie Sammelkarten.

Choose & design

"Choose & design" is a software for advertising agencies that takes ideas and requirements from customers, such as basic information on colors, fonts, etc., and can thus optimize communication processes. Some of the work can be outsourced via the software so that graphic designers can already work with basic customer wishes and information.

caremate

"caremate" is an app for all medical matters - clear and digital, all in one place. Appointment management and booking, medication schedules, patient files, etc. are to be mapped in the app. An interface between medical practice software and the app is planned.

Netmate

With "NetMate", you can make contact with people with the same or similar hobbies and interests. Meet-ups can be arranged directly via the app and planned in the calendar. This allows you to find like-minded people in your area, exchange ideas and build friendships.

Silent Guard

"Silent Guard" is designed to create a conscious time-out from cell phone use for better concentration at work, as well as for real rest periods. The box, which "shields" the cell phone, is connected to an app with coaching functions such as the display of screen time. The aim is to consciously reflect on and question one's own cell phone use.

mobirella

With mobirella, you no longer need your own umbrellas. The app allows you to rent umbrellas spontaneously from mobirella stations in the immediate vicinity.

ressepis

The "ressepis" app makes you want to try out new foods and recipes. Users can scan foods that they have at home or that they would like to buy in the store and then receive suitable recipe ideas. A shopping list for other foods required for the recipe is created automatically. Allergies and preferences can be entered and saved, so that you receive tailored recipe suggestions.