The “Whisky-Pur” project: Our graphic designers present their initial designs

As part of the “Whisky-Pur” collaborative project with Robert Hahn, our graphic design students (GD24) recently presented their initial progress reports directly to the client. The focus was not only on the design process, but also on the ability to present ideas convincingly and explain design decisions: an important soft skill for their future careers.

The designs showcased our students’ creative potential and interpreted the whisky brand in a variety of ways. Each presentation thus brought its own approaches and perspectives to the table. Afterwards, the students received direct feedback from the client.

It remains to be seen which design will ultimately win the day. Until then, we remain eagerly awaiting the outcome.

More projects from the degree programme