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Prof Dr Marco Richter
![Prof Dr Marco Richter](/site/assets/files/6834/img_0359.-uebersicht.jpg)
Head of Tourism & Event Management programme (full-time & part-time)
Professor of Business Administration, in particular Tourism Management
Campus Straßburger Platz | Raum 120
Tel +49 351 44 45-447
m.richter@fh-dresden.eu
Academic focus
Prof Dr Marco Richter has been Professor of Business Administration, in particular Tourism Management, at the FHD since 2019. His way of thinking and working reflects an empirically applied tourism science. The common thread in his academic career is interdisciplinarity and integrativity. Accordingly, the expectations and competences of tourists and stakeholders are regarded as significant resources in the co-creation process of tourism services. Heterogeneity and plurality are therefore regarded as premises for the development of innovative, marketable products. In his dissertation, he implemented this principle by demonstrating the influence of emotional disposition, in particular the perceived safety of tourists, on the choice of destination and the preference for specific tourism activities.
Main topics and research areas
Digital transformation of the tourism system
- Maturity analyses & implementation strategies for tourism SMEs
- Fields of application and benefits of digital technologies along the tourism customer journey
- The influence of digitalisation on the cultural practice of travel
Sustainable value creation in tourism
- Sustainability analyses & tourism acceptance
- Management, governance & leadership as structural features of destination development
- The smart tourism destination as a sustainable development concept
Special topics of tourism research
- Recruitment of skilled labour as a challenge for tourism stakeholders
- Trend identification and development of tourism and leisure markets
- Tourism risk research & resilience management
Projects
Prof Dr Richter has carried out and managed a large number of projects with partners at local, national and international level. The thematic spectrum ranges from empirical market and target group analyses to the identification and development of strategic fields of action and the implementation of concepts and solutions. Most recently, he scientifically conceptualised and supported the vacancy analysis of City Management Dresden e.V.. He is currently responsible for the piloting of curricula in inclusive tourism, among other things, so that knowledge transfer is ensured in addition to raising awareness of this topic. He also supports Saxon hotel businesses in attracting and retaining skilled labour in order to secure their existence and competitiveness. The focus here is on the design of operational instruments and touchpoints.
Other functions
Since February 2022, he has chaired the Central Examination Board of the Dresden University of Applied Sciences. In addition, as a member of the German Society for Tourism Research (DGT), he supports tourism research, in particular networking with the Dresden location.